Not so happy: Bhutan’s dysfunctional tourism strategy
The reality of Bhutan tourism is more gross dysfunction than gross happiness, according to Rieki Crins in this “Good Tourism” Insight. UPDATE, May 2021: This “GT” Insight from July 2017 contrasts with...
View ArticleHigh value, low volume tourism: Is Bhutan’s old normal the world’s new normal?
While some places adopt Bhutan’s Gross National Happiness, the Kingdom’s tourism officials would be happy for the world to emulate its ‘high value, low volume’ tourism policy too. Dorji Dhradhul,...
View ArticleBelieve in Bhutan: Book a meeting at ITB for sustainable, affordable,...
Believe it. Bhutan, the land famed for its Gross National Happiness, majestic landscapes, and unique cultural experiences, is now more accessible than ever for travellers. This is thanks to several...
View ArticleSupporting ‘Bhutan Believe’: The SUSTOUR Bhutan story so far
Bhutan believes it is (or could be) the world’s greenest and most responsible travel destination. The SUSTOUR Bhutan project, funded by the European Union under its SWITCH-Asia programme, is supporting...
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